Sushmita
Balakrishnan

This is me

A fellow Gen Z who spends the majority of my time on social media either for work or for studies. Either way, it's all good. I love to write, thus this blog was created, where I can showcase my skills and my work.

Sushmita
Balakrishnan

Masters Student by day

Digital Content Executive by night

Expertise

Digital Marketing, Social Media Management, Content Writing, Blogging, Motorsport Blogging

(Formula 1), Proofreading, Graphic Designing, Sports Communications, Public Relations, Event Management, Social Media, Copywriting, Website Content Management, Foreign Languages - French ( A Levels )

Experience

June 2021 - Sept 2021

Digital

Content

Executive

Aalam Holdings | INC Chettinad

- Brainstorm, generate and release content for each of a given company's social media accounts and clientele.
- planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
- Proofreading of all contents before posting on social media platforms.
- Collaborating with Multimedia Designers to ensure that posts are engaging.
- Optimizing content for publication across various social media sites.
- Scheduling copy for release at optimal times.
- Remaining abreast of changes to all pertinent social media applications.

2021 - Present

F1 Blogger

I started a blog called F1 Paddock Girl to practice and develop my skills to become an F1 presenter or even an F1 journalist.

2019 - 2020

Student Journalist

- Responsible for covering inter-college events.
- Responsible for writing stories for the TOI app.

Sep 2020 - March 2021

Head Teacher

Lady Doak College

Role: Teaching vocational courses Baking and Food Preservation

2017- 2019

Content Writer

Wonder Woman Magazine

As a student writer, I was given to duty of not only writing content for the magazine but also editing and proofreading articles submitted to the media house.

2017 - 2020

Senior Writer, Editor in Chief